Insights

Nielsen Cross-Sell Tap into the Nielsen portfolio to upsell broader consumer and advertising analytics to SuperData’s existing clients (brands, developers, retailers, publishers, hardware makers, and payment providers). This can increase deal sizes and reduce sales cycle by selling integrated market intelligence bundles that combine digital game insights with Nielsen's consumer data.

VR XR Growth Capitalizing on the VR headset market momentum by expanding SuperData's tracking and monetization analytics for VR and XR titles. Offer clients actionable insights on device adoption, headset sales drivers, and ARPU benchmarks to inform product strategy, pricing, and go-to-market plans.

SMB Targeting Position as a cost-effective analytics partner for small to mid-sized developers and publishers seeking credible growth insights. Provide scalable dashboards, benchmarks, and ready-to-use reports that help indie studios optimize monetization and competitive positioning.

KPI Driven Offers Highlight the established KPI framework (ARPPU, conversion rate, LTV, revenue benchmarks) to deliver customized benchmarking, forecast scenarios, and performance optimization services that translate into measurable business value for clients.

Global Market Reach Leverage SuperData’s worldwide data coverage to win multi-region clients, offering regionalized reports and localization-friendly insights for campaigns, launches, and partnerships across geographies and platforms.

SuperData, a Nielsen company Tech Stack

SuperData, a Nielsen company uses 8 technology products and services including Clicky, Google Ads Conversion Tracking, W3 Total Cache, and more. Explore SuperData, a Nielsen company's tech stack below.

  • Clicky
    Analytics
  • Google Ads Conversion Tracking
    Analytics
  • W3 Total Cache
    Caching
  • Amazon Web Services
    Cloud Hosting
  • yepnope.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks

Media & News

SuperData, a Nielsen company's Email Address Formats

SuperData, a Nielsen company uses at least 1 format(s):
SuperData, a Nielsen company Email FormatsExamplePercentage
First.Last@superdataresearch.comJohn.Doe@superdataresearch.com
63%
First@superdataresearch.comJohn@superdataresearch.com
37%

Frequently Asked Questions

Where is SuperData, a Nielsen company's headquarters located?

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SuperData, a Nielsen company's main headquarters is located at 85 Broad Street New York, New York 10004 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is SuperData, a Nielsen company's phone number?

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You can contact SuperData, a Nielsen company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperData, a Nielsen company's official website and social media links?

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SuperData, a Nielsen company's official website is superdataresearch.com and has social profiles on LinkedIn.

What is SuperData, a Nielsen company's SIC code NAICS code?

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SuperData, a Nielsen company's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 5417 - Scientific Research and Development Services.

How many employees does SuperData, a Nielsen company have currently?

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As of December 2025, SuperData, a Nielsen company has approximately 33 employees across 2 continents, including North AmericaAfrica. Key team members include Research Manager: R. M.Business Intelligence Developer: C. K.Special Projects Assistant: A. V.. Explore SuperData, a Nielsen company's employee directory with LeadIQ.

What industry does SuperData, a Nielsen company belong to?

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SuperData, a Nielsen company operates in the Research Services industry.

What technology does SuperData, a Nielsen company use?

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SuperData, a Nielsen company's tech stack includes ClickyGoogle Ads Conversion TrackingW3 Total CacheAmazon Web Servicesyepnope.jsModernizrYoast SEOBootstrap.

What is SuperData, a Nielsen company's email format?

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SuperData, a Nielsen company's email format typically follows the pattern of First.Last@superdataresearch.com. Find more SuperData, a Nielsen company email formats with LeadIQ.

When was SuperData, a Nielsen company founded?

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SuperData, a Nielsen company was founded in 2009.
SuperData, a Nielsen company logo

SuperData, a Nielsen company

Research ServicesNew York, United States11-50 Employees

SuperData, a Nielsen company, produces market intelligence on digital games and related media by collecting transaction data directly from publishers and developers. Founded in 2009 and based in New York, it analyzes trends and market shifts across digital console and PC titles, social, mobile, and MMO gaming, delivering revenue estimates and market-change insights. Its proprietary data set covers more than 47 million paying digital gamers and yields monthly benchmarks such as ARPPU, conversion rates, lifetime value, and revenues. A diverse client base includes brand owners, developers, retailers, publishers, hardware makers, and payment service providers who rely on the information to assess performance, identify growth opportunities, and better understand their audience. The company operates within the market research services industry as part of Nielsen.

Section iconCompany Overview

Headquarters
85 Broad Street New York, New York 10004 United States
Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
5417 - Scientific Research and Development Services
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $1M

    SuperData, a Nielsen company's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    SuperData, a Nielsen company's revenue is estimated to be in the range of $1M

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