Insights

Strategic Partnerships Active collaboration with BACARDI and The American Passport Experience for Hispanic Heritage Month shows Superblue's willingness to partner with consumer brands for immersive campaigns. This positions us to offer sponsorship-enabled, co-branded experiences, and turnkey event packages to beverage, lifestyle, and hospitality brands seeking high-impact audience engagement. Recommend targeted outreach to brand marketers focused on experiential, heritage, or culture-driven campaigns, with proposals including brand integration, on-site activation, and data-driven measurement.

Growth Expansion SUPERBLUE Miami serves as a growing hub with plans for additional locations. This expansion potential creates pipeline for venue partnerships, touring productions, and installation licensing. Sales play: offer end-to-end production, local partnerships, and franchise-like expansion models to cities and cultural centers seeking immersive art experiences.

Tech Enabled Marketing Tech stack and AR initiatives underscore a strong capability to deliver modern immersive experiences. Potential upsell: marketing automation services, audience analytics, digital campaigns for events, and licensing or co-development of AR installations with brands and venues. Approach: propose joint marketing campaigns, data services, and technology licensing for large-scale experiential projects.

Leadership Momentum Leadership changes with new CEO Daniel Dolan and board member Marc Spiegler signal strategic growth and institutional credibility. This can open doors to collaboration with major museums, galleries, corporate collections, and foundations for residencies or co-productions. Sales approach: target high-end cultural institutions and corporate sponsors with long-term partnerships and multi-installation programs.

Monetization Opportunities Recent launches like JR Reality and partnerships with Niantic highlight IP-driven, participatory experiences and potential for monetization through IP licensing, ticketing, and educational programs. With a modest revenue scale, there's opportunity to monetize through tiered ticketing, memberships, licensing deals, and brand-integrated activations within installations.

SUPERBLUE Tech Stack

SUPERBLUE uses 8 technology products and services including Microsoft Advertising, Facebook Pixel, TikTok Pixel, and more. Explore SUPERBLUE's tech stack below.

  • Microsoft Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • TikTok Pixel
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Mautic
    Marketing Automation
  • PWA
    Miscellaneous
  • Microsoft Office
    Office Suites
  • PHP
    Programming Languages

Media & News

SUPERBLUE's Email Address Formats

SUPERBLUE uses at least 1 format(s):
SUPERBLUE Email FormatsExamplePercentage
First@superblue.comJohn@superblue.com
100%

Frequently Asked Questions

Where is SUPERBLUE's headquarters located?

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SUPERBLUE's main headquarters is located at 1101 Northwest 23rd Street Miami, Florida 33127 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is SUPERBLUE's official website and social media links?

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SUPERBLUE's official website is superblue.com and has social profiles on LinkedIn.

What is SUPERBLUE's NAICS code?

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SUPERBLUE's NAICS code is 7111 - Performing Arts Companies.

How many employees does SUPERBLUE have currently?

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As of May 2026, SUPERBLUE has approximately 56 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. D.Chief Executive Officer: M. D.Co-Founder And Chief Creative Officer: M. D. B.. Explore SUPERBLUE's employee directory with LeadIQ.

What industry does SUPERBLUE belong to?

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SUPERBLUE operates in the Performing Arts industry.

What technology does SUPERBLUE use?

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SUPERBLUE's tech stack includes Microsoft AdvertisingFacebook PixelTikTok PixelGoogle Hosted LibrariesMauticPWAMicrosoft OfficePHP.

What is SUPERBLUE's email format?

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SUPERBLUE's email format typically follows the pattern of First@superblue.com. Find more SUPERBLUE email formats with LeadIQ.

When was SUPERBLUE founded?

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SUPERBLUE was founded in 2020.

SUPERBLUE

Performing ArtsFlorida, United States51-200 Employees

Superblue operates in the performing arts space, focusing on large-scale immersive installations created by contemporary artists. The organization collaborates with innovative creators to produce experiential works that invite audience participation and aim to be meaningful and visually striking. Based in Miami, Florida, Superblue is an initiative designed to champion ideas expressed through immersive environments, with the Miami venue currently open and plans for additional locations announced.

Recent developments include partnerships with The American Passport Experience and BACARDI to support Hispanic Heritage Month activities in Miami. In September 2023, Daniel Dolan was named chief executive and Marc Spiegler joined the Board of Directors.

Section iconCompany Overview

Headquarters
1101 Northwest 23rd Street Miami, Florida 33127 United States
NAICS Code
7111 - Performing Arts Companies
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $1M

    SUPERBLUE's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    SUPERBLUE's revenue is estimated to be in the range of $1M

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