Market Expansion Sunny Delight Beverages Co. has a strong presence in North America with diverse product offerings including juice drinks, dietary supplements, flavored waters, and alcohol-infused beverages, presenting multiple cross-selling opportunities across various beverage categories.

Brand Partnerships The company's active sponsorship and collaborations with NASCAR teams and other brands demonstrate their willingness to leverage sports marketing for brand visibility, which could be expanded through targeted promotional campaigns and co-branded product lines.

Innovative Product Lines Recent launches such as SunnyD Vodka Seltzer and alcoholic cocktails indicate a focus on innovation and capturing market trends, creating opportunities to upsell new product formats and introduce related complementary beverages.

Growth Investments With recent investments exceeding $30 million in production capabilities, SunnyD is expanding its manufacturing capacity, offering sales potential in supplying packaging, equipment, and distribution services to support growth.

Digital Engagement The company's utilization of digital tools like Google Analytics and social media platforms highlights an emphasis on digital marketing strategies, opening avenues for digital advertising services, data analytics, and targeted customer engagement solutions.