New Copilot Launch Leverage the Oct 2025 launch of ABA Gauntlet Copilot to engage RBTs and BCBAs with a scalable resilience and leadership tool. Position Copilot as a complementary add on to Sunderlin’s Positive Behavior Support programs to drive staff retention and program outcomes. Target local ABA clinics, independent practitioners, and training organizations with pilots or partner programs and offer bundled packages combining Copilot access with PBS consulting services.

Target RBTs BCBAs Capitalize on the emphasis on caregiver education and collaborative care by offering Copilot and PBS services specifically to individual RBTs, BCBAs, and small practice groups. Develop reseller or referral programs and co branded training to help providers scale their behavioral programs, potentially expanding into school or clinic partnerships within Ventura County, North Los Angeles, and Orange County.

Geographic Growth The CA footprint suggests room to expand into adjacent counties or states with similar demand for evidence based PBS interventions. Propose market entry via partnerships with school districts, community clinics, and private practices, supported by telehealth supervision from Boise headquarters to extend reach while maintaining personalized service.

Tech and Marketing With a tech forward stack including analytics and privacy tooling, position Sunderlin as an attractive partner for marketing and operations technology providers. Offer to co market or white label digital training, lead generation programs, and data driven impact reporting to attract larger payer contracts and expand client base.

Strategic Partnerships Align with local health systems, autism centers, and educational institutions to broaden referrals and service delivery. Propose joint training, caregiver education programs, and systems change consulting as a bundled offering, enabling scalable growth and stronger competitive positioning in a crowded market.