Innovative Market Entry Sundays has recently expanded into the Canadian market with a new showroom in Calgary and launched an artisanal brand Hetta, positioning itself as a fresh entrant catering to design-conscious consumers seeking unique and quality furniture in North America.

Growth Potential With a revenue range of 1 to 10 million dollars and a small to medium-sized team, Sundays presents opportunities for partnerships and sales growth by targeting local retailers, interior designers, and online marketplaces looking to enhance their furniture offerings.

Technology Integration Utilizing a tech stack that includes AWS, iCloud, and modern web tools, Sundays emphasizes a strong online presence, enabling scalable e-commerce growth and data-driven marketing efforts, ideal for technology-focused sales strategies.

Sustainability Focus While direct sustainability initiatives are not specified, the company's emphasis on thoughtful, curated design and artisanal craftsmanship suggests an alignment with eco-friendly and sustainable product development trends, opening avenues for eco-conscious suppliers and partners.

Market Positioning Positioned among well-funded competitors like Casper and Purple, Sundays can leverage its boutique, artisanal appeal to differentiate in a crowded furniture market, making it attractive for brands seeking to collaborate on bespoke collections or expansion into home furnishings.