Best Rate Advantage Sundance positions a Best Rate Guarantee, suggesting a strong opening to discuss long-term cost savings, rate benchmarking, and competitive comparison for merchants exploring improved processing fees.

End-To-End Solutions With a complete suite that includes payment processing, analytics and reporting, ACH, mobile, NFC, EMV, ecommerce, and POS systems, there is an opportunity to upsell integrated hardware, software, and data insights across merchant types.

Security & Compliance Emphasize secure processing capabilities and multi-channel coverage to address risk management needs, especially for businesses handling multiple payment types and channels.

Mid-Market Targeting The company size (11-50 employees) and revenue range indicate a focus on small to mid-sized merchants who may benefit from scalable, turnkey payment solutions and favorable pricing structure.

Tech Stack Fit Leverage existing tech integrations and web capabilities (analytics, reporting, web presence) to propose seamless integration with clients’ systems and promote digital enablement, marketing analytics, and transaction visibility.