Industry Focus Target the packaging and cosmetics sectors evidenced by Sun Chemical’s active participation in cosmetics events, sustainable packaging innovations, and color science tools like SunColorBox. These indicate opportunities for color management, sustainability-driven packaging solutions, and digital color workflows.

Tech Enablement Leverage the company’s use of digital advertising tech and cloud/office tools to position data-driven marketing, digital color communication services, and cloud-based collaboration solutions as value adds for their marketing and product teams, especially around SunColorBox.

New Product Opportunities Capitalize on recent launches such as SunGame and SunColorBox, presenting complementary services like rapid color formulation, digital asset management, color communication platforms, and scalable color data services to support fast-paced production and trading environments.

Global Events Engage around upcoming trade shows and expos (IFIRST, in-cosmetics Korea, Expo Pack) to offer partnerships in event-driven product demonstrations, sustainability showcases, and co-marketing initiatives that align with Sun Chemical’s event calendar.

Sustainability value Position solutions that enhance sustainable packaging and natural color innovations, addressing the company’s emphasis on sustainability in packaging and eco-friendly pigment technologies to reduce environmental impact and improve circularity.