Innovation Focus SUN Automation's continuous development of advanced feeding, printing, and converting equipment positions it as a key provider of comprehensive solutions for corrugated box manufacturers seeking to enhance productivity and reduce operational costs.

Service Excellence With a strong emphasis on customer support including 24-hour on-site technical assistance and new maintenance programs like PERFORM+ and Quarterly Preventative Maintenance, SUN Automation offers opportunities to upsell and extend service contracts to existing clients.

Strategic Partnerships Collaborations with industry players such as Kolbus Group indicate a willingness to expand technological offerings and market reach, providing avenues to target joint solutions and integrated equipment sales.

Market Presence Participating in industry events like CorrExpo and maintaining global service centers demonstrates SUN's active engagement in the market, making it a strategic partner to target for new technology adoption and equipment upgrades.

Growth Potential The company's recent hires in sales and aftermarket leadership suggest a focus on expanding sales capabilities and after-sales support, opening opportunities to introduce innovative machinery and maintenance packages to new customers.