Insights

Sustainability Appeal Opportunity to position Subtl Beauty as a sustainable, travel-friendly makeup solution with Stak 2.0 and Starter Stak as compact kits that appeal to eco-conscious customers and busy travelers seeking simplified routines.

Funding & Growth Leverage recent multi-million funding rounds and a $5M Series A to approach growth-stage retailers and angel investors, highlighting momentum, scalable D2C ops, and potential for co-branded or exclusive SKUs.

Awarded Momentum Use BeautyMatter NEXT Award recognition to validate innovation and market relevance when pitching retailers, distributors, and partnerships; emphasize industry acknowledgment to shorten due diligence timelines.

Product Portfolio Strategically upsell and cross-sell by bundling Staks with accessories and refillable components in travel sets, targeting on-the-go demographics such as busy moms, students, and frequent travelers.

Tech & UX Leverage Highlight adoption of customer-experience tools (Hotjar, Google Search Console, Zipify OCU) to demonstrate data-driven merchandising and personalized offers to retailers and partners seeking proven conversion optimization.

SUBTL. Tech Stack

SUBTL. uses 8 technology products and services including Hotjar, Amazon CloudFront, core-js, and more. Explore SUBTL.'s tech stack below.

  • Hotjar
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • core-js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Amazon Pay
    Payment Processing
  • X-XSS-Protection
    Security
  • Google Search Console
    Web Analytics
  • Zipify OCU
    Web Platform Extensions

Media & News

SUBTL.'s Email Address Formats

SUBTL. uses at least 1 format(s):
SUBTL. Email FormatsExamplePercentage
First@subtlbeauty.comJohn@subtlbeauty.com
100%

Frequently Asked Questions

What is SUBTL.'s official website and social media links?

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SUBTL.'s official website is subtlbeauty.com and has social profiles on LinkedInCrunchbase.

How much revenue does SUBTL. generate?

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As of July 2026, SUBTL.'s annual revenue is estimated to be <$1M.

What is SUBTL.'s NAICS code?

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SUBTL.'s NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does SUBTL. have currently?

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As of July 2026, SUBTL. has approximately 14 employees across 2 continents, including North AmericaAsia. Key team members include Founder And Creative Director: D. S.Director Of Growth: I. C.Director Of Operations: N. F.. Explore SUBTL.'s employee directory with LeadIQ.

What industry does SUBTL. belong to?

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SUBTL. operates in the Personal Care Product Manufacturing industry.

What technology does SUBTL. use?

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SUBTL.'s tech stack includes HotjarAmazon CloudFrontcore-jsPreactAmazon PayX-XSS-ProtectionGoogle Search ConsoleZipify OCU.

What is SUBTL.'s email format?

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SUBTL.'s email format typically follows the pattern of First@subtlbeauty.com. Find more SUBTL. email formats with LeadIQ.

How much funding has SUBTL. raised to date?

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As of July 2026, SUBTL. has raised $5M in funding. The last funding round occurred on Jan 22, 2024 for $5M.

When was SUBTL. founded?

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SUBTL. was founded in 2017.
SUBTL. logo

SUBTL.

Personal Care Product ManufacturingPennsylvania, United States11-50 Employees

Subtl Beauty is a Pittsburgh-based manufacturer in the personal care product sector that focuses on simplifying daily makeup routines for people who are frequently on the go. The company develops compact, travel-friendly makeup solutions intended to streamline use while preserving essential cosmetic options. It has earned industry recognition, including the BeautyMatter NEXT Award in 2023.

Its products are aimed at modern women, travelers, busy moms, and students who need convenient, effective makeup on the move. Recent developments include the launch of Starter Stak and Stak 2.0, reflecting an emphasis on portable, customizable makeup systems. Subtl Beauty operates within the personal care product manufacturing space and serves a clientele seeking portable, on-the-go beauty options.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $5M

    SUBTL. has raised a total of $5M of funding over 6 rounds. Their latest funding round was raised on Jan 22, 2024 in the amount of $5M.

  • <$1M

    SUBTL.'s revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • $5M

    SUBTL. has raised a total of $5M of funding over 6 rounds. Their latest funding round was raised on Jan 22, 2024 in the amount of $5M.

  • <$1M

    SUBTL.'s revenue is estimated to be in the range of <$1M

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