Substrata
Technology, Information and InternetNew York, United States11-50 Employees
Substrata offers a platform that supports B2B sales and high-stakes dealmaking by evaluating multiple facets of deal-related conversations, including spoken communication, nonverbal cues, and the surrounding context. The platform continually gauges the dealmaker's position through each stage of the process and provides data-driven guidance designed to increase win rates, shorten sales cycles, and improve quota attainment. It yields insights into the dynamics between sellers and prospects, such as how buyers perceive seller credibility and the fit of the proposed solution, and it recommends closing tactics tailored to market sectors, audience types, relationship history, and deal momentum. Substrata is based in New York, in the technology, information and internet sector, and serves business customers engaged in high-value negotiations. In June 2025, Substrata announced a partnership with AxiPro Consultancy to conduct a grey-box penetration test to proactively identify potential vulnerabilities and validate the strength of its defenses.
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