EV Opportunity Growing interest in all-electric SUVs and Solterra EV launches in Canada presents a sales opportunity for Subaru Canada Inc to expand EV model awareness, target early adopters, and cross-sell EV-specific financing and service plans through dealer networks.

Strong Market Momentum Subaru Canada has shown positive sales momentum with a 2021 lift and a robust dealer network (95 authorized dealers). Leverage this momentum by targeting regions with high dealership density for promotions, limited-time offers, and inventory campaigns.

Awards Driving Demand Consistent Consumer Reports recognition for Forester as a Top Pick can be used in marketing and test-drive events to drive foot traffic and convert nearby competitive-brand shoppers, especially in segments seeking reliability and safety.

Executive Alignment Recent leadership changes at Subaru Canada, including a new Chairman, President, and CEO, create an opening to propose aligned strategic partnerships, retailer incentives, and channel programs tailored to accelerate product launches and dealer performance.

Innovative Tech Stack Subaru’s use of advanced analytics and marketing tech (Power BI, Tableau, AI tools, and cloud platforms) signals openness to data-driven sales enablement; propose joint GTM initiatives leveraging data dashboards for targeted campaigns, inventory optimization, and personalized customer journeys.