Market Leadership Stöckli is Switzerland’s leading ski manufacturer with a strong reputation built over 80 years, positioning it as a premium brand in the sporting goods industry, which can be leveraged for co-branding or exclusive collaborations.

Recent Competitive Wins The recent World Championships medal won by athlete Marco Odermatt highlights the brand’s high-performance image and could be used to market premium products to serious and professional skiers.

Expansion in Key Markets The appointment of a new national sales manager for the U.S. market indicates strategic focus on expanding presence and sales opportunities within North America, presenting potential for partnerships, distribution, and retail growth.

Digital Infrastructure Stöckli’s current tech stack including Google Tag Manager and ThreatMetrix suggests an investment in e-commerce and digital security, offering sales channels that can be optimized for targeted marketing and customer engagement.

Growth Potential With a revenue range of 10 to 50 million dollars and a dedicated focus on high-performance sports, there are opportunities to upsell to premium skiers and specialized sporting retailers, especially by emphasizing Swiss craftsmanship and athlete endorsements.