Student Choice
Financial ServicesDistrict of Columbia, United States51-200 Employees
Student Choice operates in the financial services sector, serving credit unions that aim to meet the needs of the next generation of members. Its offerings began in 2008 with an education line of credit and have since expanded to include student loan refinance, skilled trades lending solutions, referral programs, next-gen lead generation, and a proprietary loan origination system. Through partnerships with more than 300 credit unions, it facilitates student lending solutions designed to support sound financial decisions, foster long-term relationships, and sustain high-quality loan assets. The approach emphasizes collaboration with credit unions to broaden member services rather than pursuing direct consumer marketing. Headquartered in Washington, DC, the company is positioned as a mid-sized financial services provider with a focus on evolving credit union lending capabilities. A notable development in 2026 was the launch of Employer Choice, a payroll-integrated platform aimed at enhancing the financial resilience of workers and expanding the scope beyond traditional student lending.
1-888-653-2347 
support@leadiq.com 
