Strut
Design ServicesMinnesota, United States2-10 Employees
Strut is a small, fast-growing design services firm based in downtown Rochester, Minnesota, specializing in brand strategy and design. It co-authors brand strategy and design solutions with clients, aiming to move organizations from who they are to who they want to become. The company emphasizes understanding a client's mission, vision, core values, personality, and challenges to shape branding outcomes. Strut views brand as a valuable asset when designed thoughtfully and strategically, with equity, goodwill, and trust built over time. It treats every interaction between an organization and the public as an opportunity to reinforce identity, and regards design as an invitation while advertising is a disruption. By designing meaningful interactions for clients both near and far, the firm seeks to forge emotional connections, build interest, and establish trust.
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