New pastry expansion Strictly From Scratch is launching a new lineup of sweet pastry items in 2026, signaling potential upsell opportunities to existing wholesale channels and bakery distributors seeking diversified product assortments.

National wholesale reach Although Phoenix-based, the company has a national wholesale reach, presenting cross-regional sales opportunities for national distributors and foodservice groups looking to add a fresh, locally produced bakery supplier.

Mid-market scale With revenue in the 10 to 25 million range and 11 to 50 employees, the company sits in a mid-market segment that values scalable solutions, prompt fulfillment, and reliable distribution partnerships suitable for mid-sized retailers and regional grocery chains.

Tech-enabled ops Utilizing a tech stack that includes AWS, Google Cloud, Snowplow, Mapbox, and e-commerce tools suggests strong digital infrastructure for online cataloging, ordering, and data-driven demand planning—a selling point for modernization-focused buyers.

Competitive landscape Operating alongside established wholesale bakeries with sizable footprints, there is an opportunity to position Strictly From Scratch as a value-driven, fresh bakery partner for regional chains and independents seeking high-quality products with reliable service.