Award momentum Strickler Agency has been named Best Insurance Agency in the Best of Cumberland County for two consecutive years, highlighting strong local brand recognition that can be leveraged to expand cross-sell opportunities with existing customers and attract new clients.

SMB focus With a small team size (2–10 employees) and a mid-market revenue range, there is likely a focus on personal and small business insurance lines, presenting opportunities to upsell bundled policies and targeted add-ons suitable for local small businesses.

Digital footprint Active digital presence using WordPress, Shopify, and modern web technologies suggests receptiveness to digital marketing services, CRM enhancements, and performance marketing to drive lead generation and customer retention.

Growth readiness Revenue in the 10–25 million range indicates scale with room for enhanced analytics, risk assessment tools, and technology integrations that can improve underwriting efficiency and client servicing in a competitive market.

Tech stack fit Existing tech stack including Mailgun and Microsoft 365 points to opportunities for secure email campaigns, automation, client portal adoption, and collaboration tools that can elevate client experience and cross-sell potential.