Targeted traffic tech StreetLogic Pro specializes in traffic counting systems and video processing services, offering robust, affordable hardware and a cloud-based counting solution. This creates opportunities to upsell combined hardware plus software subscriptions to municipal and contractor clients seeking end-to-end traffic analytics.

Made in USA reliability All portable counting hardware and software are designed and assembled in the USA, a selling point for public sector buyers and agencies prioritizing domestic manufacturing, quality assurance, and supply chain resilience.

Experience-driven value Nearly two decades of in-house traffic data collection inform product design and feature prioritization, enabling a sale proposition centered on proven performance, accurate counts, and time/cost savings for field teams.

Mid-market expansion With revenue in the low to mid single-digit millions and a small employee base, there is an opportunity to target regional civil engineering firms and municipalities looking for scalable traffic counting solutions with responsive support.

Rebrand momentum Rebranding to StreetLogic Pro in 2024 coupled with leadership continuity signals stability and renewed market messaging, presenting a window for re-engagement campaigns and cross-sell of cloud services to existing customers and partners.