Nashville Growth Channel Leverage Nashville's vibrant live entertainment scene to sell or rent professional stage lighting, rigging, and control equipment to venues, theatres, and touring productions.

Premium Gear Upsell There is a market for high-end lighting brands and accessories; position Street Theatre as a preferred supplier for upgrades, replacements, and maintenance to mid-size theatres and studios.

Recurring Services Create predictable revenue with maintenance, calibration, and service contracts for lighting rigs and control systems, strengthening customer relationships and reducing churn.

Digital Optimization Enhance the website experience to generate more inquiries: showcase rental inventory and case studies, optimize for search, and implement clear lead capture.

Strategic Partnerships Pursue collaborations with venues, event producers, schools, and touring companies to secure preferred supplier status and expand cross-sell opportunities.