Community Focus Target Straits Area FCU as a community‑driven credit union serving Cheboygan County and surrounding areas. Highlight opportunities to expand regional membership, increase product adoption through member referrals, and deepen local partnerships with small businesses that align with a hometown banking experience.

Growth Readiness With 11-50 employees and revenue in the 10–25 million range, the credit union is likely trading traditional services for scalable digital and enterprise solutions. Propose scalable core banking, CRM, and digital channel enhancements to support member growth, improved member onboarding, and streamlined operations.

Technology Stack Leverage their tech stack including WordPress, MySQL, Shopify, Google Workspace, and Site Kit to propose integrated marketing automation, data analytics, and enhanced eCommerce or online service experiences for members and partners.

Compliance & Trust Position solutions that emphasize regulatory compliance, security, and NCUA‑insured trust. Offer services such as secure online account opening, fraud prevention, and risk management to strengthen member confidence and reduce operational risk.

Expansion Potential Identify opportunities around product diversification (savings, lending, investments) and attract regional members beyond Cheboygan County. Propose advisor or robo‑advisor partnerships and credit union modernization packages to support cross‑selling and competitive differentiation against regional banks.