StraightLine Email Format
Investment ManagementMichigan, United States51-200 Employees
StraightLine is a financial planning and investment management firm based in Troy, Michigan. The company serves individuals and families seeking guidance on money management and also partners with employers to support employees enrolled in 401(k), 403(b), and 457 plans through education, personalized advice, and fiduciary investment guidance. Its approach integrates technology, coaching, and comprehensive planning to deliver a scalable financial wellness solution that HR teams can implement within existing retirement plan structures. StraightLine emphasizes fiduciary guidance and independent advisory relationships as part of its service model, positioning itself within the investment management industry as a provider of integrated retirement planning and employee-focused financial wellness.