Insights

UX Focus Opportunity Small team specialty in UX design and user research suggests potential for expansion through targeted UX optimization, usability testing services, and iterative prototyping to elevate client digital products.

Digital Security Listed security headers and cloud infrastructure usage indicate an emphasis on secure web experiences; propose bundled security-audits and best-practice hardening as a value add for clients with compliance needs.

Nostros Network Member of Nostos, a community of independent agencies, presents a channel for referrals and collaboration; explore co-marketing or partner-led offerings to access a broader client base.

Financial Scale Revenue under one million and a very small team signal readiness for scalable, low-fragmentation engagements or retainer-based partnerships that deliver high ROI with lean delivery.

Technology Stack Current stack focuses on cloud hosting and analytics; opportunities exist to upsell modern analytics, performance optimization, and cloud-cost efficiency services to optimize client websites and apps.

Similar companies to Straight Line Theory

Straight Line Theory Tech Stack

Straight Line Theory uses 8 technology products and services including Amazon Web Services, Amazon CloudFront, Google Workspace, and more. Explore Straight Line Theory's tech stack below.

  • Cloud Hosting
  • Amazon CloudFront
    Content Delivery Network
  • HSTS
    Security
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Straight Line Theory's Email Address Formats

Straight Line Theory uses at least 1 format(s):
Straight Line Theory Email FormatsExamplePercentage
FLast@straightlinetheory.comJDoe@straightlinetheory.com
65%
Last@straightlinetheory.comDoe@straightlinetheory.com
17%
First@straightlinetheory.comJohn@straightlinetheory.com
12%
FirstLast@straightlinetheory.comJohnDoe@straightlinetheory.com
6%

Frequently Asked Questions

What is Straight Line Theory's phone number?

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You can contact Straight Line Theory's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Straight Line Theory's official website and social media links?

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Straight Line Theory's official website is straightlinetheory.com and has social profiles on LinkedIn.

How much revenue does Straight Line Theory generate?

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As of August 2026, Straight Line Theory's annual revenue is estimated to be <$1M.

What is Straight Line Theory's NAICS code?

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Straight Line Theory's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Straight Line Theory have currently?

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As of August 2026, Straight Line Theory has approximately 6 employees across 1 continents, including North America. Key team members include Ux Research: E. E.User Experience Designer: J. B.Ux Researcher: J. S.. Explore Straight Line Theory's employee directory with LeadIQ.

What industry does Straight Line Theory belong to?

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Straight Line Theory operates in the Technology, Information and Internet industry.

What technology does Straight Line Theory use?

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Straight Line Theory's tech stack includes Amazon Web ServicesAmazon CloudFrontGoogle WorkspaceHSTSX-XSS-ProtectionGoogle Tag ManagerX-Content-Type-OptionsGoogle Analytics.

What is Straight Line Theory's email format?

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Straight Line Theory's email format typically follows the pattern of FLast@straightlinetheory.com. Find more Straight Line Theory email formats with LeadIQ.

When was Straight Line Theory founded?

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Straight Line Theory was founded in 2002.
Straight Line Theory logo

Straight Line Theory

Technology, Information and InternetMinnesota, United States2-10 Employees

Straight Line Theory is a Minneapolis-based UX firm that focuses on designing and refining digital products, including websites and apps. The company conducts user research and interviews to develop a clearer understanding of target users, their behaviors, and goals, and translates these insights into intuitive experiences across screens. By creating wireframes and prototypes, the firm helps clients visualize and test concepts before implementation, aiming to deliver evidence-backed improvements without lengthy reporting. The team emphasizes usability testing with real users and provides actionable fixes to improve performance, aiming to help clients better serve their audiences. Based in the Minneapolis region, the company operates within the technology, information, and internet industry and is part of a network of independent agencies under Nostos, a collective with complementary skills and diverse industry expertise.

Section iconCompany Overview

Phone number
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2002
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Straight Line Theory's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Straight Line Theory's revenue is estimated to be in the range of <$1M

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