Insights

Strategic Partnerships StoryToys collaborates with major entertainment brands (LEGO, Disney, Pixar, BBC, Nickelodeon, Warner Bros) and bolstered by recent LEGO Bluey initiatives, indicating strong potential for co-development deals, branded content placements, and exclusive launches with large IP owners.

Expanding Distribution With over 100 million downloads and active presence across major app stores, StoryToys has proven distribution reach alongside high visibility opportunities for new titles, partner campaigns, and regional market expansions.

Apple Arcade Growth Recent launch of Lego Friends Heartlake Rush+ on Apple Arcade signals a willingness to explore new monetization and channel strategies; there is opportunity to pitch expanded subscriptions, cross-platform bundles, and Apple-specific promotions.

Awards & Credibility A track record of industry awards and critical acclaim enhances credibility for enterprise partnerships, licensing deals, and enterprise-focused licensing programs aimed at media, education, and family brands.

Education and Habits Product focus on learning and healthy digital habits positions StoryToys well for collaborations with educational licensors, schools, and family-oriented brands seeking age-appropriate edutainment and parent-focused value propositions.

Similar companies to StoryToys

StoryToys Tech Stack

StoryToys uses 8 technology products and services including CookieYes, Amazon Simple Email Service, Microsoft 365, and more. Explore StoryToys's tech stack below.

Media & News

StoryToys's Email Address Formats

StoryToys uses at least 1 email format:
StoryToys Email FormatsExamplePercentage
First.Last@storytoys.comJohn.Doe@storytoys.com
100%

Frequently Asked Questions

What is StoryToys's official website and social media links?

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StoryToys's official website is storytoys.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does StoryToys generate?

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As of August 2026, StoryToys's annual revenue is estimated to be $1M - $10M.

What is StoryToys's SIC code and NAICS code?

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StoryToys's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does StoryToys have currently?

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As of August 2026, StoryToys has approximately 129 employees across 3 continents, including Europe, North America and South America. Key team members include Chief Executive Officer: E. O., Chief Executive Officer: E. O. and Chief Commercial Officer: P. F. Explore StoryToys's employee directory with LeadIQ.

What industry does StoryToys belong to?

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StoryToys operates in the Mobile Gaming Apps industry.

What technology does StoryToys use?

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StoryToys's tech stack includes CookieYes, Amazon Simple Email Service, Microsoft 365, Mimecast, Google Cloud, Atlassian Jira, Microsoft Teams and Miro.

What is StoryToys's email format?

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StoryToys's email format typically follows the pattern of First.Last@storytoys.com. Find more StoryToys email formats with LeadIQ.

How much funding has StoryToys raised to date?

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As of August 2026, StoryToys has raised $2.2M in funding. The last funding round occurred on Jun 01, 2015.

When was StoryToys founded?

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StoryToys was founded in 2008.
StoryToys logo

StoryToys

Mobile Gaming AppsDublin, Ireland51-200 Employees

StoryToys is a Dublin 2, Ireland-based developer of mobile gaming apps for children, with an employee count in the 51-200 range. The company creates apps that feature popular brands and characters from LEGO, Disney, Pixar, Penguin, Warner Bros, Sesame Workshop, Dick Bruna, Hasbro, and Nickelodeon, aiming to entertain kids while supporting learning and growth. Its key titles include LEGO DUPLO World, Disney Coloring World, and Hungry Caterpillar Play School. StoryToys has achieved global reach with over 100 million app downloads across major app distribution platforms and has received multiple awards recognizing the quality of its products. Recent activity includes collaborations with the LEGO Group and BBC Studios to develop the LEGO Bluey mobile game, and the launch of LEGO Friends Heartlake Rush+ on Apple Arcade, as part of its ongoing work within the Everplay group.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $2.2M

    StoryToys has raised a total of $2.2M of funding over 3 rounds. Their latest funding round was raised on Jun 01, 2015 as a Seed.

  • $1M - $10M

    StoryToys's revenue is estimated to be in the range of $1M - $10M

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