Authentic content edge StoryStream specializes in authentic user-generated content and social proof to boost product discovery, presenting a compelling upsell opportunity for brands seeking trusted, UGC driven campaigns that convert.

Video commerce growth Recent expansion into video commerce including stories and live selling creates a door to cross-sell to retailers seeking to accelerate adoption of shoppable video experiences.

Enterprise validation Established client roster with L’Oreal, Lululemon, and John Lewis signals strong credibility; target similar global brands and retailers seeking scalable social first shopping solutions.

AI powered discovery Gen AI shopping assistants and AI-powered content curation offer a clear pathway to upsell advanced personalization modules to brands aiming to optimize product discovery and sales funnel efficiency.

Growth and partnerships Past partnerships with THG Ingenuity and Brandwatch, plus growth in eCommerce content trends, indicate opportunities to collaborate on content orchestration, data visualization, and influencer storefront initiatives for omnichannel retailers.