Leadership Change Recent appointment of Trevor Croghan as CEO signals strategic shifts and potential prioritization of scalable workplace solutions, presenting an opportunity to engage on new initiatives, partnerships, and enterprise-grade projects.

Strategic Partnership TZG The Zaf Group’s official partnership with Storr indicates potential collaboration opportunities, channel expansion, and co-sell scenarios to reach broader enterprise accounts and geographies.

Large Dealer Network As one of the Southeast’s premier workplace solutions providers and a large Steelcase dealer, Storr has established relationships with major brands and institutions, enabling cross-sell of premium furniture, refurbishment, flooring, and move services to existing clients.

Diverse Offerings Storr’s end-to-end capabilities—from new and used furniture to repair, refurbishment, records management, and vault storage—open revenue avenues with existing customers seeking turnkey workspace transformations and ongoing service contracts.

Technology Footprint Utilization of cloud and e-commerce tools (AWS, SAP, Gravity Forms, online marketplace history) suggests a readiness for scalable procurement integrations and digital sales motions, enabling target account outreach and streamlined buying experiences.