Acquisition leverage Storflex recently completed the Handy Store Fixtures acquisition, expanding product range and expertise. This creates cross-sell opportunities to existing Handy customers and a broader portfolio to meet varied retailer needs.

Integrated ecosystems Storflex’s integration with Lozier and compatibility with Madix fixtures position it as a compatible supplier for retailers using multiple fixture ecosystems, enabling bundled solution sales and easier store modernization projects.

North American reach With production and distribution in Corning, NY and shipping across the U.S. and Canada, there is strong potential to target mid-market retailers seeking local manufacturing, faster lead times, and regional support.

Mid-market focus Revenue tier ($25M–$50M) and a mid-sized employee base suggest target outreach to regional retailers and multi-site chains looking for customizable, durable display solutions without enterprise-scale procurement frictions.

Digital engagement Storflex utilizes multiple digital tools (Google Ads, HubSpot, Hotjar, Microsoft Clarity, AWS, Wix) indicating openness to inbound marketing and data-driven outreach; sales teams can leverage this for targeted campaigns and lead nurturing.