Unique magnetic offerings Storch Magnetics provides a broad range of magnetics and material handling equipment including Alnico, Ceramic, Neodymium, and Samarium Cobalt magnets, electromagnets, demagnetizers, holding magnets, magnetic tools, and custom solutions, indicating opportunities to upsell newer magnet materials or custom magnet assemblies to expand product lines.

Industrial machinery focus With expertise spanning magnetics, metal separation, and material handling, Storch serves manufacturing environments that require heavy-duty separation, conveyors, and shakers, suggesting cross-sell potential to existing customers in plants upgrading production lines or increasing automation.

Mid-market footprint Company size (11-50 employees) and revenue between one and ten million position Storch as a growing mid-market player, offering a target for scalable solutions, service contracts, and channel partnerships to accelerate sales growth.

Recent product momentum The launch of SuperMag in 2019 signals product innovation and potential for follow-on enhancements, which provides an opening for new magnetics features, deployments, or bundled equipment packages to existing customers and prospects seeking modernized solutions.

Digital and logistics readiness Presence of Shopify and MySQL stacks, plus use of FedEx for logistics, indicates a readiness for e-commerce enhancements, online configurators for custom magnets, and reliable fulfillment models that can be leveraged to shorten sales cycles and improve quoting accuracy.