Online Wholesale Growth Capitalize on the existing Square Online Store and large beer catalog by formalizing a wholesale program targeting local bars, restaurants, and specialty retailers. Use sales and inventory data to optimize pricing, availability, and fulfillment for both B2C and B2B channels.

Specialty Sourcing Leverage the ability to import specialty beers to create exclusive local releases and limited-time assortments. Build partnerships with craft breweries for co-branded promotions, driving foot traffic and online interest from enthusiasts.

Marketing Optimization Utilize Google Tag Manager, Google Workspace, and analytics to run targeted campaigns, optimize conversion, and retarget customers across online and in store channels. Offer marketing automation services or partner with a marketing tech provider to scale reach.

Operational Efficiency Propose streamlined inventory management and POS integration to support growth given a small team. Suggest partnerships with distributors or vendors to improve procurement and fulfillment efficiency.

Community Growth Develop loyalty programs, in store tastings, and exclusive local releases to deepen ties with Philadelphia beer lovers and drive repeat visits. Align events with online marketing and wholesale outreach to expand both foot traffic and B2B sales.