Insights

Digital Innovation STERNAUTO actively invests in modern automotive technologies and digital platforms, such as their recent opening of Germany's largest BYD showroom in Berlin, indicating a strong emphasis on electric vehicle offerings and innovative customer engagement channels.

Expansion Strategies The opening of new locations demonstrates STERNAUTO's growth momentum and commitment to expanding its market presence across Germany, which presents opportunities for suppliers of automotive infrastructure, after-sales services, and retail technology solutions.

Premium Brand Focus With a portfolio including Mercedes-Benz, smart, BYD, and other premium and innovative brands, STERNAUTO represents a partnership opportunity for luxury and sustainable automotive parts, services, and high-end digital solutions.

Customer Experience Their focus on high service quality, local community engagement, and customer relationships signals potential collaboration opportunities in customer loyalty programs and digital marketing services aimed at enhancing client retention.

Technology Integration Utilizing systems like SAP, Microsoft 365, and other enterprise tools, STERNAUTO values technological efficiency, creating openings for enterprise software providers, maintenance, data analytics, and IT infrastructure solutions to support their operational needs.

STERNAUTO Tech Stack

STERNAUTO uses 8 technology products and services including SAP, Microsoft 365, Dell, and more. Explore STERNAUTO's tech stack below.

  • SAP
    Customer Relationship Management
  • Microsoft 365
    Email
  • Dell
    IT Infrastructure
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Java
    Programming Languages
  • YouTube
    Video Players
  • IONOS
    Web Hosting
  • X-UA-Compatible
    Web Tools And Plugins

STERNAUTO's Email Address Formats

STERNAUTO uses at least 2 format(s):
STERNAUTO Email FormatsExamplePercentage
First.Last@sternauto-gruppe.deJohn.Doe@sternauto-gruppe.de
50%
LastFirst@sternauto-gruppe.deDoeJohn@sternauto-gruppe.de
50%
First.Last@sternauto.deJohn.Doe@sternauto.de
92%
First.Last@sternauto.deJohn.Doe@sternauto.de
8%

Frequently Asked Questions

Where is STERNAUTO's headquarters located?

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STERNAUTO's main headquarters is located at 333 Torgauer Straße Leipzig, Saxony 04347 Germany. The company has employees across 1 continents, including Europe.

What is STERNAUTO's official website and social media links?

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STERNAUTO's official website is sternauto.de and has social profiles on LinkedIn.

What is STERNAUTO's SIC code NAICS code?

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STERNAUTO's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does STERNAUTO have currently?

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As of February 2026, STERNAUTO has approximately 224 employees across 1 continents, including Europe. Key team members include Chief Human Resources Officer: M. S.Managing Director Chief Executive Officer: T. H.Esg Managerin: A. R. F.. Explore STERNAUTO's employee directory with LeadIQ.

What industry does STERNAUTO belong to?

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STERNAUTO operates in the Retail Motor Vehicles industry.

What technology does STERNAUTO use?

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STERNAUTO's tech stack includes SAPMicrosoft 365DellSAP Maintenance, Repair, and OverhaulJavaYouTubeIONOSX-UA-Compatible.

What is STERNAUTO's email format?

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STERNAUTO's email format typically follows the pattern of First.Last@sternauto-gruppe.de. Find more STERNAUTO email formats with LeadIQ.

When was STERNAUTO founded?

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STERNAUTO was founded in 2016.

STERNAUTO

Retail Motor VehiclesSaxony, Germany201-500 Employees

STERNAUTO ist eine der größten Automobilhandelsgruppen Deutschlands. In 6 Bundesländern mit insgesamt über 25 Standorten in Berlin, Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt und Thüringen leben wir in unseren modernen Autohäusern individuelle Mobilität. Unsere über 1.600 Mitarbeitenden kennen die Trends und gehen voran. Wir sind der starke Partner rund um den Verkauf, die Vermietung und den Service der Marken Mercedes-Benz, smart, BYD, INEOS Grenadier, FUSO, HYMER, Tremonia und Silence.

Als große Händlergruppe fühlen wir uns zur Kontinuität verpflichtet. Besonders wichtig sind uns dabei die Kundenbeziehungen, die Servicequalität und lokales soziales Engagement.

Seit mehr als 20 Jahren garantieren wir unseren Kunden hohe Qualitätsstandards und investieren in unsere Standorte, Mitarbeiter sowie in die Ausbildung junger Menschen. 

Wir stehen für unternehmerisches Denken, einen starken Gemeinschaftsgedanken und zukunftsweisende Technologien. Aus diesem Grund investieren wir kontinuierlich in Aus- und Weiterbildung. Wir fühlen uns unseren Kunden, unseren Mitarbeitern sowie unseren Standorten gegenüber eng verbunden und werden diesen Weg nachhaltig fortsetzen.

STERNAUTO gehört zu LSH Auto Holdings mit Hauptsitz in Hong Kong. Jahrzehntelange Erfahrung im Automobilhandel sowie über 120 Standorte in mehr als 30 Städten machen LSH Auto Holdings zu einem der größten Mercedes-Benz Vertriebspartner weltweit.

LSH Auto Holdings ist eine führende Automobil-Handelsgruppe im Premiumbereich in Taiwan, Südkorea, Deutschland, Großbritannien,  Australien und Kambodscha.

Section iconCompany Overview

Headquarters
333 Torgauer Straße Leipzig, Saxony 04347 Germany
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    STERNAUTO's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    STERNAUTO's revenue is estimated to be in the range of $25M$50M

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