Sterling Investment Counsel, LLC Employee Directory

Investment ManagementNew York, United States2-10 Employees

Sterling Investment Counsel, LLC is an independent, SEC-registered investment advisor located in Buffalo, New York, operating in the investment management industry. The firm focuses on providing comprehensive investment management services, helping clients design, implement, and manage a custom portfolio aligned with their objectives. Its approach centers on strategic asset allocation and risk management through diversification across asset classes, including stocks, bonds, mutual funds, ETFs, cash, and alternatives. 

The firm aims to build and manage clients’ wealth for the long term using its investment experience, research capabilities, and ongoing monitoring of capital markets. As a fiduciary, it emphasizes proper diversification and aligning investments with each client’s risk and return objectives. The company operates as a small team, reflecting its boutique, independent positioning in Buffalo, New York.

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