Nonprofit scale States Newsroom operates as the nation’s largest state-focused nonprofit news organization with expansive coverage across all 50 states and a free, ad-free model. Sales opportunities exist in partnerships or sponsorships with state-focused initiatives, philanthropy-linked programs, and foundation funding aligned with independent journalism.

Multi-state footprint With reporting from every capital and a plan to expand to around 40 states, there is a broad potential for bundled advertising, cross-state subscription solutions, and sponsored content deals across multiple outlets to reach a wide and geographically diverse audience.

Technology stack Existing tech usage includes a CRM (salsa), email marketing (Mailchimp), web optimization (Google Search Console), and delivery platforms. Opportunities exist to upsell advanced analytics, CRM integrations, and targeted advertising or engagement campaigns leveraging their digital infrastructure.

Growth momentum Recent launches and partnerships (Maine outlet, Cleveland collaboration, Countdown ’24 newsletter) indicate ongoing expansion and audience growth. This presents openings for event sponsorships, newsletter sponsorships, and collaborative reporting initiatives that align with election-year coverage.

Public trust leverage As a state-focused, nonpartisan outlet providing free coverage, there is a compelling angle for organizations seeking credible civic information, including education, civic engagement programs, and policy-focused outreach partnerships that value accessible, trustworthy reporting.