Strategic Location Leverage Starved Rock Lodge’s year‑round access within Starved Rock State Park, proximity to major hubs (Chicagoland, Bloomington/Normal, Quad Cities), and unique wedding and conference capabilities to target corporate offsite retreats, weddings, and multi-day conferences.

Event-Focused Revenue Capitalize on the lodge’s strong event calendar (130+ weddings annually and extensive banquet/meeting spaces) by offering premium catering, themed weekend packages, and partnerships with local wineries, breweries, or activity providers to upsell to planners.

Funding & Expansion Align sales efforts with recent state funding for park infrastructure and wastewater improvements to position the venue as a trusted, long‑term partner for corporate and group events seeking reliable facilities and enhanced guest experiences.

Experience & Ecosystem Tap into the lodge’s existing ecosystem including a conference center, in‑house dining, gift shops, and partnerships (Camp Aramoni, Euclid Beverage) to offer integrated event experiences, sponsorable activities, and cross‑promotion opportunities.

Digital & Outreach Utilize the current tech stack and marketing channels (WordPress site, Shopify/WooCommerce, Constant Contact, Canva, Adobe Suite, iCIMS) to accelerate lead capture, targeted promotions, and streamlined booking for group events and weddings.