STARCHANNEL MARKETING
Advertising ServicesTexas, United States11-50 Employees
Starchannel Communications, Inc. acts as a conduit between US-based advertisers and Mexican shoppers, facilitating reach to Hispanic viewers along the Texas-Mexico border. The company represents Televisa stations on the border from Brownsville to El Paso and also covers Televisa stations in major interior markets in Mexico. Televisa operates 224 television stations in Mexico and accounts for more than 70 percent of the national television audience. Starchannel handles the ad process from avails and rate negotiations to receiving orders and transmitting instructions to the appropriate station. It also verifies logs and issues notarized invoices reflecting aired times and copy names, with all invoices denominated in dollars. The company is based in McAllen, Texas.