Risk-sharing model Starboard operates on a zero-risk, performance-based model where the agency invests in clients and only earns when clients succeed. This positions them as a partner that prioritizes client outcomes, presenting a compelling value proposition for growth-focused firms seeking performance-driven marketing.

Recent acquisition Starboard acquired Parler Technologies from Parlement Technologies, signaling growth through strategic consolidation and capability expansion. This indicates potential for a broader service portfolio and new client access points in digital media and tech-enabled advertising.

Revenue scale With reported revenue in the 10 to 25 million USD range and a lean team, Starboard shows the ability to scale services efficiently. This suggests opportunities to upsell higher-margin, results-driven offerings to mid-market to enterprise clients.

Digital tech stack Utilizing platforms such as TikTok, WordPress, Google Tag Manager, and PHP indicates comfort with modern digital channels and website analytics. Sales conversations can emphasize performance marketing, analytics-driven optimization, and fast onboarding for new campaigns.

Industry positioning As an advertising services firm emphasizing investment in client success, Starboard may align well with brands seeking risk-sharing partnerships. This opens doors to performance-centric advertisers in digital media who value accountability and co-investment in growth initiatives.