Premium Equipment Focus Star Rentals emphasizes offering use of brand-name, high-quality equipment, appealing to clients who prioritize reliability and top-tier gear, providing opportunities to cross-sell premium product lines or complementary services.

Customer Service Differentiator With a strong commitment to customer service and fully-trained staff, there is potential to expand service offerings, such as maintenance or consultation services, enhancing customer loyalty and increasing revenue per client.

Strategic Acquisition Being acquired by Cooper Equipment Rentals in 2019 positions Star Rentals within a larger network, opening up possibilities for joint marketing campaigns, bundled rental packages, and leveraging existing client relationships for expanded sales.

Growth Potential Operating in the <$10M revenue segment with a small team suggests room for expansion in sales volume or geographic reach, particularly by targeting mid-sized contractors or industrial firms seeking reliable rental partners.

Digital Engagement Utilizing modern technology such as PWA and multimedia channels indicates readiness for digital marketing strategies, including online lead generation, virtual demos, and targeted advertising to attract new clients.