Insights

Domestic Manufacturing Star Brands is a US-based manufacturer with a long-standing production footprint in Smithville, Tennessee, offering potential to emphasize domestic sourcing and on-time delivery for restaurant equipment buyers seeking local supply chains.

Expansion History A track record of strategic acquisitions and brand expansion (Toastwell, Holman, Lang) plus plants expansion suggests openness to partnerships that complement or expand product lines, creating cross-sell opportunities to add-on equipment and turnkey solutions.

Product Portfolio Diverse catalog across grills, ovens, toasters, warmers, and marine equipment under multiple brands indicates opportunities to upsell standardized platforms, compatibility kits, and service packages across foodservice segments.

Mid-Mized Scale With 51-200 employees and annual revenue in the mid tens of millions, Star Brands fits mid-market buyers seeking reliable mid-range equipment and value-based financing options, signaling potential for flexible payment terms and SLA-driven service plans.

Middleby Synergy As a division within Middleby Corporation, Star Brands can leverage corporate programs, distribution channels, and technology ecosystems to expand market reach, channel partnerships, and co-marketing with other Middleby brands.

Star Brands - A Division of the Middleby Corporation Tech Stack

Star Brands - A Division of the Middleby Corporation uses 8 technology products and services including RSS, Goober, HubSpot Chat, and more. Explore Star Brands - A Division of the Middleby Corporation's tech stack below.

  • RSS
    Content Management System
  • Goober
    Javascript Libraries
  • HubSpot Chat
    Live Chat
  • HSTS
    Security
  • KnowBe4
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Gravity Forms
    Web Platform Extensions
  • LiteSpeed
    Web Servers

Star Brands - A Division of the Middleby Corporation's Email Address Formats

Star Brands - A Division of the Middleby Corporation uses at least 2 format(s):
Star Brands - A Division of the Middleby Corporation Email FormatsExamplePercentage
FLast@star-mfg.comJDoe@star-mfg.com
97%
FirstLast@star-mfg.comJohnDoe@star-mfg.com
2%
First.Last@star-mfg.comJohn.Doe@star-mfg.com
1%

Frequently Asked Questions

What is Star Brands - A Division of the Middleby Corporation's official website and social media links?

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Star Brands - A Division of the Middleby Corporation's official website is mystarbrands.com and has social profiles on LinkedIn.

How much revenue does Star Brands - A Division of the Middleby Corporation generate?

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As of July 2026, Star Brands - A Division of the Middleby Corporation's annual revenue is estimated to be $25M - $50M.

What is Star Brands - A Division of the Middleby Corporation's SIC code NAICS code?

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Star Brands - A Division of the Middleby Corporation's SIC code is 3599 - Industrial and Commercial Machinery and Equipment, Not Elsewhere Classified NAICS code is 333 - Machinery Manufacturing.

How many employees does Star Brands - A Division of the Middleby Corporation have currently?

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As of July 2026, Star Brands - A Division of the Middleby Corporation has approximately 52 employees across 3 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: J. B.Chief Technology Officer: D. C.Chief Of Staff And Fso: D. B.. Explore Star Brands - A Division of the Middleby Corporation's employee directory with LeadIQ.

What industry does Star Brands - A Division of the Middleby Corporation belong to?

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Star Brands - A Division of the Middleby Corporation operates in the Machinery Manufacturing industry.

What technology does Star Brands - A Division of the Middleby Corporation use?

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Star Brands - A Division of the Middleby Corporation's tech stack includes RSSGooberHubSpot ChatHSTSKnowBe4X-Content-Type-OptionsGravity FormsLiteSpeed.

What is Star Brands - A Division of the Middleby Corporation's email format?

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Star Brands - A Division of the Middleby Corporation's email format typically follows the pattern of FLast@star-mfg.com. Find more Star Brands - A Division of the Middleby Corporation email formats with LeadIQ.

When was Star Brands - A Division of the Middleby Corporation founded?

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Star Brands - A Division of the Middleby Corporation was founded in 1921.
Star Brands - A Division of the Middleby Corporation logo

Star Brands - A Division of the Middleby Corporation

Machinery ManufacturingTennessee, United States51-200 Employees

Star Brands operates as a division of the Middleby Corporation and manufactures commercial kitchen equipment for restaurants and other foodservice operations. It began with core appliances such as hot dog machines, fryers, popcorn makers, and toasters, and later expanded to include grills, warmers, pop-up toasters, waffle bakers, and conveyor ovens. The equipment serves restaurant operators and other foodservice venues seeking reliable gear to support efficient food preparation and service.

The company is based in Smithville, Tennessee, where a single U.S.-based manufacturing facility houses all Star Group brands. Its history begins in 1921 in St. Louis, Missouri, with relocation to Smithville in 1982 and a further expansion in 1990, and it joined the Middleby family in 2007.

Section iconCompany Overview

SIC Code
3599 - Industrial and Commercial Machinery and Equipment, Not Elsewhere Classified
NAICS Code
333 - Machinery Manufacturing
Founded
1921
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Star Brands - A Division of the Middleby Corporation's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Star Brands - A Division of the Middleby Corporation's revenue is estimated to be in the range of $25M - $50M

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