Market leadership Standard Media Index is positioned as the most trusted source of advertising expenditure and pricing data, suggesting a strong foothold with agencies and media buyers. Leverage this credibility to upsell advanced analytics, custom dashboards, and premium data access for higher-value contracts.

Expansion opportunities Recent data initiatives in Outdoor media and programmatic Out Of Home indicate growth areas. Target advertisers and agencies expanding into outdoor and PrOOH to offer integrated cross-channel measurement, benchmark reports, and strategic planning tooling.

Strategic partnerships Past and ongoing partnerships with IAB, Comscore, Premion, and industry players show demand for collaborative data solutions. Propose co-branded data products, joint research briefs, and bundled pricing to accelerate market penetration.

Global reach SMI has expanded capabilities with Canadian CPM figures and cross-border data insights. Explore opportunities with international brands and regional media agencies seeking comparable, multi-market spend benchmarks and pricing analyses.

Financial health With revenue in the mid-range of 25 to 50 million and a lean company size, there is likely room to upsell higher-margin SaaS analytics, premium data feeds, and scalable cloud-based solutions to deepen wallet share among existing clients.