Stand 21 North America
Sporting GoodsCalifornia, United States51-200 Employees
Stand 21 North America is a sporting goods manufacturer based in Huntington Beach, California, with roots dating to the original Stand 21 established in Dijon, France over 45 years ago. The company specializes in head-to-toe, made-to-measure racing gear crafted to meet strict safety and medical standards required by governing bodies such as the FIA, SFI, and the Snell foundation. Its products are produced in-house and distributed through an exclusive network that serves race car drivers in more than 50 countries, including top teams across FIA, NHRA, IMSA, NASCAR, and rally disciplines, as well as individual enthusiasts. The business model emphasizes designing solutions that address clear needs in motorsport safety, leveraging research-driven development to create gear that supports performance and protection for drivers. Stand 21 North America operates within the sporting goods manufacturing industry and positions itself as a leading brand in motorsport safety, with a long history of high-profile racing credentials linked to its equipment. The company notes a global footprint and a preference for handcrafted production, aligning with its emphasis on rigorous safety standards and specialized, made-to-measure gear.
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