Premium waterfront Target luxury and premium experiences by partnering on high-end waterfront dining and lodging packages across northern Michigan, leveraging Stafford’s multiple historic properties to cross-sell stays, dining, and special events.

Expansion opportunities Capitalize on Stafford’s recent asset acquisitions and growth trajectory by offering regional marketing collaborations, exclusive property takeovers, or loyalty integrations that broaden guest reach and increase booking frequency.

Technology leverage Offer digital and marketing services that fit their tech stack (WooCommerce, SEO, analytics) to optimize online reservations, upsell dining experiences, and personalize guest journeys across Stafford’s diverse properties.

Mid-market potential Position Stafford’s as a regional anchor for northern Michigan travel by targeting mid-market corporate retreats, romantic weekends, and family-friendly stays to increase corporate sales, group bookings, and event licensing.

Assets and assets Propose bundled asset-based partnerships or sponsorships tied to their notable assets (Hidden Hills, large residences) to create experiential packages, golf or vineyard experiences, and exclusive access that drive higher average ticket values.