Strategic rebrand Staffcare has rebranded to Zest Benefits, signaling a refreshed positioning in employee benefits. This shift presents an opportunity to reconnect with existing clients and attract new ones through updated messaging, campaigns, and website presence that emphasize modern, tech-enabled benefit platforms.

Awarded credibility Zest Benefits recently secured Best Employee Benefits Technology Platform of the Year at the Corporate Adviser Awards, boosting credibility with prospects and channel partners. Leverage this recognition in proposals and marketing to shorten sales cycles and justify premium pricing.

Acquisition momentum Epassi UK Ltd acquired Zest Benefits in early 2026, creating a pathway for integration and cross-sell of flexible benefits technology. This signals potential for expanded product uptake and a combined value proposition to existing Epassi customers.

Funding visibility FPE Capital invested in Zest Benefits, indicating external validation and potential for growth capital in expansion efforts. Engage growth-minded enterprises and venture-backed organizations as potential buyers or partners seeking scalable benefits tech.

Technology stack fit Current tech stack includes Microsoft Advertising, Amplitude, Mixpanel, WordPress, Shopify, DocuSign, Slack, and Piwik PRO Core, highlighting strengths in analytics, marketing automation, digital storefronts, e-signature, and collaboration. Target mid-market firms seeking integrated benefits platforms with strong analytics, digital commerce, and customer-facing experiences.