Education Focus Target K-12 institutions with tailored digital advertising and EdTech marketing initiatives, leveraging the company’s primary and secondary education profile to offer sponsorships, school-wide campaigns, and classroom technology integrations.

Mid-Sized Reach With 51-200 employees and revenue in the 10-25 million range, position value propositions around scalable marketing solutions, cost-effective programmatic buying, and enterprise-grade collaboration tools suitable for mid-sized educational organizations.

Technology Stack Offer secure, compliant advertising and productivity solutions compatible with Google and Microsoft ecosystems (AdX, AdSense, Google Search Console, Microsoft 365) to streamline digital operations, data analytics, and communications for schools.

Recent Staffing Leverage the recent leadership change (new assistant hire) as an opportunity to propose change-management, training, and professional development programs, along with targeted communications services to support transitions.

Growth Potential Identify expansion opportunities by connecting with similar institutions in the Derby/Shropshire network and offering scalable partnerships, performance-based marketing, and bundled services that address both admissions outreach and parental engagement.