Managed Marketing Small staff size favors outsourcing marketing to boost guided tours and gift shop sales. The site already uses AdRoll, Facebook Pixel and WooCommerce, providing a strong base for a turnkey digital marketing service that handles campaign setup, retargeting, analytics, content optimization and budget management to increase visitor traffic and online store revenue.

Ecommerce Growth Leverage the WooCommerce platform to expand the gift shop online and run seasonal promotions. Propose product catalog optimization, cross selling with tours or memberships, seamless checkout, and donation integration to capture online revenue beyond the February to December operating window; optimize SEO and product discovery with Yoast and ads.

Fundraising Growth As a nonprofit with 501(c)3 status, Guidestar Platinum badge and strong traveler reviews, there is clear potential for donor engagement and recurring giving. Offer donor relationship management setup, online donation forms, recurring giving, sponsorship packages and grant research support to build a more sustainable funding stream beyond visitor revenue.

Strategic Partnerships Position St. Luke's as a partner for regional heritage and tourism initiatives. Propose cross promotions with nearby historic sites and travel networks, reciprocal memberships, co sponsored events, and sponsorship opportunities with local businesses to broaden reach and diversify revenue streams.

Experiential Programs Capitalize on the forty three acre site by offering experiential experiences and venue rentals for schools clubs and private events. Develop educational programs, special tours and limited time experiences that can be marketed to schools religious groups and heritage supporters; monetize through event space rental and program fees.