Community Engagement The St George Illawarra Dragons actively participate in community and charity events, including Kids Big Day Out, High Tea at the Footy, and partnerships with Cancer Chicks. This presents opportunities for sponsorship, event collaborations, and merchandise partnerships aligned with their community-oriented brand.

Upcoming Staff Expansion The hiring of Michael Ennis as an Assistant Coach for 2026 indicates planned team development. Sales teams can explore offering coaching tools, training programs, or recruitment services to support their expanding coaching and staff infrastructure.

Youth Development Focus Launching the 2026 Junior Reps season demonstrates a commitment to youth talent development. This creates opportunities for educational programs, youth sports equipment, and sponsorship packages targeting families and young athletes.

Digital Engagement Their use of advanced tech stacks like React, AppDynamics, and Optimizely Commerce suggests a focus on digital engagement and online capabilities, providing potential opportunities for digital marketing, analytics solutions, or website enhancement services.

Market Positioning With a revenue range of 1M to 10M and similar sized competitors, the Dragons are positioned within a competitive mid-tier sports organization. There is potential to tailor sponsorship and partnership proposals that leverage their local community presence and growing brand visibility in the sports industry.