Small Church Profile Target the church with scalable, budget-friendly software and services tailored to small congregations, highlighting cost-efficiency and easy onboarding given a small employee base.
Limited Technical Stack Offer lightweight digital solutions that complement their current stack (Hammer.js, jQuery UI, Modernizr, Lightbox) and emphasize simplicity, quick integration, and minimal IT support requirements.
Digital Engagement Leverage their existing online presence (YouTube, AddThis) to propose digital outreach tools, streaming enhancements, and donation/engagement platforms that align with their online habits.
Financial Range Position tiered pricing and flexible licensing around revenue bands (noting revenue up to $1M) to address financial constraints while offering scalable growth options.
Competitive Benchmark Highlight offerings used by similar churches with moderate to larger staff (e.g., St. Raphael Catholic Church, St. Joseph Catholic Church) to frame a value proposition around efficiency gains, volunteer management, and community outreach capabilities.