SSG Corporation
RetailWisconsin, United States51-200 Employees
SSG Corporation is a regional retailer that operates convenience stores, gasoline stations, and liquor outlets across northwestern Wisconsin and eastern Minnesota. The company is headquartered in Hudson, Wisconsin, and was formed in July 1971 by Burt Nordstrand and his family. It runs 40 stores under the Holiday brand as well as company-owned Auto Stop and Northland Liquors formats. The business targets local customers seeking convenient access to groceries, fuel, and alcoholic beverages within its service area. Operating a multi-brand store network, SSG coordinates Holiday stores with Auto Stop and Northland Liquors to serve the regional market. In the broader retail landscape, the company positions itself as a mid-sized regional operator with a footprint anchored in Hudson.