Market Challenges With SIGNA Sports United experiencing liquidity and profitability difficulties, there may be opportunities to offer financial consulting, supply chain solutions, or strategic restructuring services to assist with stabilization and growth.

E-commerce Optimization The company’s focus on online sports retail presents a potential demand for advanced e-commerce platform integrations, digital marketing enhancements, or analytics services to improve customer engagement and sales conversions.

Industry Partnerships Given the company’s diverse portfolio in bike, tennis, outdoor, and team sports, there is scope for collaborative marketing, product partnerships, or sponsorship opportunities targeting sports brands and retail outlets seeking to expand their digital footprint.

Technology Adoption SIGNA Sports United’s existing technology stack indicates openness to innovative solutions; sales teams could explore offering new infrastructure, cybersecurity, or cloud migration services to support their technical needs.

Employee Engagement With a small team and ongoing restructuring, there may be an opening for HR or consulting services aimed at talent acquisition, employee retention programs, or organizational development to help rebuild operational capacity.