SRi - Sponsorship Research International Email Format

Research ServicesConnecticut, United States2-10 Employees

SRi – Sponsorship Research International is a research services firm based in Westport, Connecticut, with a focus on measuring sponsorship and lifestyle outcomes. Leveraging a 25-year track record, the company works with blue-chip clients, properties, and agencies to evaluate and determine the effectiveness of sponsorship and lifestyle marketing efforts across a range of events and product categories, including sports, music, entertainment, financial services, beverages, automotive, and insurance. The organization emphasizes a customized approach, combining market research techniques with insights, investigation, and intuition to deliver tailored solutions for each challenge. Customers are primarily organizations seeking to understand and optimize sponsorship investments and related marketing activity. The company operates as a specialized analytics partner within the sponsorship and lifestyle measurement space, serving a global market from its Connecticut base, and maintains its presence through targeted client engagement and ongoing research.

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