Public Reach SRG SSR operates as Switzerland's largest public media provider across all regions and languages with five enterprise units, offering broad cross-platform opportunities for advertisers and sponsors across radio, TV and online. This multi-language audience reach enables targeted campaigns, sponsorships and co-branded content partnerships with aligned messaging across RSI, RTR, RTS, SRF and SWI.

Data Driven Growth SRG SSR already leverages SAP HANA and SAP S/4HANA for data and ERP, along with Comscore for audience measurement and Microsoft 365 for productivity. This positions the company for a data driven modernization and monetization push, including advanced analytics, cross-platform attribution, CRM and marketing automation, and optimized procurement within the SAP ecosystem.

Event Partnerships With Eurovision participation and Basel 2025 planning, SRG SSR demonstrates strong event production and sponsorship capabilities. There is opportunity to offer end-to-end event technology, streaming, ticketing, stage design and media production services to expand revenue around live events and enhanced digital experiences.

Distribution Modernization SRG SSR has a history of transitioning from traditional broadcast to digital platforms, including DAB launches and satellite CAS updates. Opportunities exist to modernize distribution infrastructure with OTT and streaming solutions, content security enhancements, and integration with existing ERP and media asset management to improve reach, reliability and monetization of content.

Content Licensing Potential As a multilingual public service with diverse regional content, SRG SSR could monetize through licensing or syndication of selected programs to international platforms or regional partners, expanding reach while preserving public-value commitments. Partnerships could also appeal to advertisers seeking broad, culturally diverse audiences.