Regional IP leader Spruson & Ferguson operates across the Asia-Pacific with a broad footprint in major APAC markets, presenting strong opportunities to offer cross-border IP services, portfolio management, and enforcement support to multinational clients expanding in the region.

Strong client mix With clients ranging from startups to Fortune 500 and public sector bodies, there is a clear need for scalable IP protection, commercialization, and strategic IP consulting tailored to varying budgets and jurisdictions.

Awarded credibility Repeated recognition as a leading Asia-Pacific IP firm and top patent professionals enhances credibility with prospective clients and can be leveraged to shorten sales cycles and justify premium service offerings.

Digital infrastructure A mature tech stack including SAP SuccessFactors, Microsoft 365, SharePoint and other enterprise tools indicates readiness for digital IP management workflows; opportunities exist to sell advanced case management, analytics, or client portal enhancements.

Growth events Active participation in industry events and regional IP weeks, plus ongoing GoBusiness IP Grow engagement, signals opportunities to offer sponsorships, thought leadership engagements, and tailored training or seminars to capture new enterprise and government clients.