Insights

Strategic acquisitions Sports Tours International recently completed the acquisition of Golfbreaks Incorporated, indicating a growth trajectory and potential cross-sell opportunities to an expanded golf travel audience.

Partnerships leverage Active and past partnerships with major running events and charities (Dublin Marathon, Women’s Running, BCH collaboration) suggest opportunities to upsell premium event packages and sponsor-backed experiences.

Diverse event portfolio Portfolio spans cycling, running, triathlon and golf travel, enabling cross-category up-sell to participants who pursue multiple sports or future event participation beyond core offerings.

Medium scale, high reach Revenue in the tens of millions with a lean team (10–50 employees) suggests high-margin, boutique service with scalability potential through partner channels and improved digital marketing automation.

Tech-enabled insights Utilizes analytics and tracking tools (Google Analytics Enhanced eCommerce, Smartlook) indicating ripe opportunities to deploy data-driven marketing, retargeting, and personalized trip recommendations.

Similar companies to Sports Tours International

Sports Tours International Tech Stack

Sports Tours International uses 8 technology products and services including Google Analytics Enhanced eCommerce, Smartlook, Cloudflare, and more. Explore Sports Tours International's tech stack below.

Google Analytics Enhanced eCommerce
Analytics
Smartlook
Analytics
Cloudflare
Content Management System
WordPress
Content Management System
oEmbed
Dev Tools
WordPress Block Editor
Page Builders
reCAPTCHA
Security
Nginx
Web Servers

Media & News

Sports Tours International's Email Address Formats

Sports Tours International uses at least 1 format(s):

Sports Tours International Email Formats	Example	Percentage
First.Last@sportstoursinternational.co.uk	John.Doe@sportstoursinternational.co.uk	59%
First@sportstoursinternational.co.uk	John@sportstoursinternational.co.uk	29%
FirstLast@sportstoursinternational.co.uk	JohnDoe@sportstoursinternational.co.uk	7%
Last@sportstoursinternational.co.uk	Doe@sportstoursinternational.co.uk	5%

Frequently Asked Questions

What is Sports Tours International's official website and social media links?

Sports Tours International's official website is sportstoursinternational.co.uk and has social profiles on LinkedIn.

What is Sports Tours International's NAICS code?

Sports Tours International's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Sports Tours International have currently?

As of July 2026, Sports Tours International has approximately 47 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Executive Officer: T. P.Head Of Partnerships: B. T.Head Of International Operations Running: V. R.. Explore Sports Tours International's employee directory with LeadIQ.

What industry does Sports Tours International belong to?

Sports Tours International operates in the Travel Arrangements industry.

What technology does Sports Tours International use?

Sports Tours International's tech stack includes Google Analytics Enhanced eCommerceSmartlookCloudflareWordPressoEmbedWordPress Block EditorreCAPTCHANginx.

What is Sports Tours International's email format?

Sports Tours International's email format typically follows the pattern of First.Last@sportstoursinternational.co.uk. Find more Sports Tours International email formats with LeadIQ.

When was Sports Tours International founded?

Sports Tours International was founded in 1973.

Sports Tours International

Q: How many employees does Sports Tours International have currently?

Sports Tours International has approximately 47 employees.

Q: What technology does Sports Tours International use?

Sports Tours International's tech stack includes AppNexus, Microsoft IIS, reCAPTCHA, Font Awesome, Hotjar.

Q: What is Sports Tours International's NAICS code?

Sports Tours International's NAICS code is 5615 (Travel Arrangement and Reservation Services).

Travel ArrangementsEngland, United Kingdom11-50 Employees

Sports Tours International is a Manchester-based travel company that coordinates trips to major sporting events for cyclists, runners, and triathletes. With more than five decades in operation, it helps individuals and groups experience events such as the Tour de France and the New York City Marathon by handling travel logistics. The organization also maintains formal partnerships in the events sector, including serving as an international travel partner for the TCS New York City Marathon. The business operates in the travel arrangements industry, focusing on endurance and running events.

The company is based in Manchester, England, and operates as a mid-sized travel operator within the UK market. In April 2026, Sports Tours International completed the acquisition of Golfbreaks Incorporated, expanding its travel offerings.