Insights

Growth Opportunity Sports Interactive is a mid to large studio with a revenue range of 250-500 million and a focus on expanding its Football Manager franchise. This suggests opportunities in enterprise-level partnerships, licensing, and extension of the FM ecosystem through services, analytics, and cross-platform collaborations.

Community Engagement Recent hires and emphasis on building a dedicated community team ahead of FM27, including an official Discord and enhanced testing, indicate a willingness to invest in player engagement, moderation, and feedback-driven development strategies that can be complemented with community management tools, analytics, and sponsorship opportunities.

Data-Driven Growth A tech stack centered on Databricks, AWS, PostgreSQL, Redis, and data/telemetry integrations (FMDB Pro with Hudl) points to a strong data-informed product approach. This enables sales conversations around analytics services, scouting data partnerships, and enterprise-grade data solutions for clubs and developers.

Product Expansion Frequent FM26 updates, hotfixes after launch, and expansion into recruitment platforms and professional scouting tools show a trajectory of feature-rich growth. This creates openings for complementary software, consulting, localization, and integration partnerships to extend product reach.

Strategic Positioning As a subsidiary of SEGA with a global footprint and a strong brand in football simulation, SI represents a credible partner for co-development, licensing deals, and joint marketing with other sports tech, e-sports, or data analytics players seeking to harness football analytics, scouting capabilities, and high-fidelity sports experiences.

Similar companies to Sports Interactive (SI)

Sports Interactive (SI) Tech Stack

Sports Interactive (SI) uses 8 technology products and services including Databricks, Amazon Web Services, HashiCorp Terraform, and more. Explore Sports Interactive (SI)'s tech stack below.

Media & News

Sports Interactive (SI)'s Email Address Formats

Sports Interactive (SI) uses at least 5 email formats:
Sports Interactive (SI) Email FormatsExamplePercentage
First.Last@sigames.comJohn.Doe@sigames.com
93%
FLast@sigames.comJDoe@sigames.com
5%
FirstLast@sigames.comJohnDoe@sigames.com
1%
First@sigames.comJohn@sigames.com
1%
First.Last@sports-interactive.comJohn.Doe@sports-interactive.com
100%

Frequently Asked Questions

What is Sports Interactive (SI)'s official website and social media links?

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Sports Interactive (SI)'s official website is sports-interactive.com and has social profiles on LinkedIn.

How much revenue does Sports Interactive (SI) generate?

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As of August 2026, Sports Interactive (SI)'s annual revenue is estimated to be $250M - $500M.

What is Sports Interactive (SI)'s SIC code and NAICS code?

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Sports Interactive (SI)'s SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Sports Interactive (SI) have currently?

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As of August 2026, Sports Interactive (SI) has approximately 533 employees across 6 continents, including Europe, Asia and North America. Key team members include Ceo: S. H., Chief Operating Officer: M. C. and Chief Operating Officer: M. C. Explore Sports Interactive (SI)'s employee directory with LeadIQ.

What industry does Sports Interactive (SI) belong to?

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Sports Interactive (SI) operates in the Computer Games industry.

What technology does Sports Interactive (SI) use?

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Sports Interactive (SI)'s tech stack includes Databricks, Amazon Web Services, HashiCorp Terraform, PostgreSQL, Redis, Zendesk, Workday and Zabbix.

What is Sports Interactive (SI)'s email format?

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Sports Interactive (SI)'s email format typically follows the pattern of First.Last@sigames.com. Find more Sports Interactive (SI) email formats with LeadIQ.

When was Sports Interactive (SI) founded?

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Sports Interactive (SI) was founded in 1994.
Sports Interactive (SI) logo

Sports Interactive (SI)

Computer GamesEngland, United Kingdom501-1000 Employees

Sports Interactive is a London-based computer games studio that specializes in football management simulations, delivering immersive experiences that mirror the dynamics of modern football. The company is best known for the Football Manager series, a long-running title that enables fans to run teams and influence outcomes through strategic decisions. Founded in 1994 by Paul and Oliver Collyer, it has been led by Miles Jacobson as Studio Director and operates as a SEGA subsidiary since 2006.

Based in London, the studio participates in licensing partnerships that connect its games with real-world football structures. In October 2025, the Scottish Professional Football League extended its licensing arrangement with Sports Interactive for four more years, reflecting the ongoing integration of professional leagues into its titles.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
1994
Employees
501-1000

Section iconFunding & Financials

  • $250M - $500M

    Sports Interactive (SI)'s revenue is estimated to be in the range of $250M - $500M

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